The blogger that I have chosen is Steven Sandehas been a fan of technology since birth. A lifelong resident of Colorado, Steve graduated from the University of Colorado with a Bachelor of Science degree in Civil Engineering, and a Master’s Degree in Business Administration. He began writing for TUAW in 2008, and is now the Features Editor for the blog. Since 2008, Steve has written almost one million words of Apple news, reviews, and editorials for TUAW. He is also the host and face of TUAW TV Live, a weekly live streaming video show. In addition, he is the frequent voice on the TUAW Talkcast, as well. When he is not blogging for TUAW, he is writing books for Apress and Take Control Books. Steve is also involved in a new e-publishing startup. Steve has over 26 years of experience in the IT field, holding management, project manager, and business analyst positions. Steve is also the principal consultant and founder of Raven Solutions, LLC, an IT solutions consultancy headquartered in Highlands Ranch, Colorado. Raven Solutions provides system design, implementation and support services to individuals and companies, as well as providing a growing number of online services.
Steve’s most recent blog, "Apple Shock and its effect on the IT industry”, discusses how Apple has been “kicking butt” in the technology industry. Just last year, Apple's iPad and second-generation MacBook Air did some serious damage, and still is, to many of its competitors, such as PC. While shipping Apple products has increased, PC has decreased with its many brands of computers. With the economy going downhill, and the huge impact of the iPad, PC notebooks are expected to drop this year because of Apple’s highly new technology. While PC is struggling to work hard against its competitors, they are now working towards not only creating hardware, but software as well. The competition is there, but Apple is confident they will overpower them. The blog concludes with the fact that the industry will cause turmoil for the PC makers.
After researching this blogger, I feel this information is of great advantage to me in regards to improving my own entrepreneurial idea. The fact that this blogger's involvement with so many programs, talk host, book author, etc. has given me the idea that in order to get yourself and your product recognized, you need to become involved in many different aspects of the technology industry to be successful.
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